A Tribute to a True Beam Legend
Booker’s 2025-01 “Barry’s Batch” kicks off the 2025 collection with a heartfelt tribute to Barry Berish, former Chairman and CEO of Beam and a lifelong friend to Booker Noe and Fred Noe. Known for guiding Beam through decades of innovation and growth, Barry was a larger-than-life figure whose energy and pride shaped the brand’s legacy. Released in his honor, this batch is a bold and memorable expression—just like the man himself.

Process & Profile
Age Statement: 7 Years, 2 Months, 4 Days
Batch No.: 2025-01
Proof: 125.7
ABV: 62.85%
Distillery: Jim Beam, Clermont, Kentucky
Mashbill: Undisclosed (classic Booker’s high-corn bourbon mash)

Tasting Notes
Color: Bright golden amber
Aroma: Rich vanilla layered with spice and charred oak
Palate: Big and bold, true to Booker’s reputation, delivering waves of oak, warm spice, and caramelized sugars
Finish: Long and delightful with sweet heat and lingering char

What Makes It Special?

• Legacy Tribute: Honors Barry Berish, a pivotal figure in Beam’s success and the 200th anniversary celebration in 1995

• Full Proof Intensity: Bottled uncut at barrel strength for robust, unfiltered flavor

• Age & Craft: Over 7 years old and aged to perfection under Fred Noe’s watchful eye

• Collector’s Label: Features Barry’s likeness and Fred Noe’s signature, capturing the personal story behind the batch

How to Enjoy

• Neat: Classic way to enjoy Booker’s, especially at barrel strength

• With Ice or Water: A few drops open up layers of vanilla, spice, and smoke

• Cigar Pairing: Ideal with a medium to full-bodied cigar

Frequently Asked Questions (FAQ)

1. Who was Barry Berish?
Barry Berish was the longtime Chairman and CEO of Beam, Inc., known for his leadership and for championing bourbon’s comeback in the 1990s.

2. Why is this batch named after him?
Barry played a pivotal role in the Beam legacy and helped shape the modern bourbon landscape. This release celebrates his life and contributions.

3. Is this batch limited?
Yes, all Booker’s releases are small batch and limited in distribution. Once it’s gone, it’s gone.

4. How should I drink this?
Booker’s is designed for sipping neat or with a splash of water to unlock deeper layers of flavor.

5. How does this compare to other Booker’s releases?
Like all Booker’s, it is uncut and unfiltered. Each batch has a unique flavor profile; Barry’s Batch offers a particularly rich and spicy experience with a bold finish.