Bulleit 95 12 Year Old Rye Whiskey marks a significant return in Bulleit's esteemed lineup, reinforcing its position at the forefront of the Rye whiskey category. Celebrated for its sustained growth within the Ultra-Premium segment, Bulleit Rye's prominence is underscored by its status as the #1 selling Rye, a testament to its quality and the loyalty it commands among whiskey enthusiasts. The reintroduction of the Bulleit Rye Aged 12 Years, for the first time since 2019, brings with it a renewed sense of anticipation and excitement, further enhanced by a distinctive new packaging design and the promise of a brilliant tasting experience.

New Design Elements: The Bulleit Rye 12 Aged 12 Years showcases its evolution with a new green front label, neck band, and strip stamp, all adorned with additional premium cues that reflect its ultra-premium quality. This design refresh not only honors the whiskey's rich heritage but also elevates its presence on the shelf, inviting both longtime fans and new explorers to discover the depth and complexity of this aged Rye.