Lobos 1707 is an independent brand that was launched in 2020 as a joint venture between founder and Chief Creative Officer Diego Osorio and CEO Dia Simms, with backing from basketball icon LeBron James. Connecting New York, Los Angeles, and Mexico City, the spirits brand is focusing on premium tequila and mezcal.

The idea behind Lobos (Spanish for wolves) stems from Osorio's great-great-grandfather who was transporting tequila to Spain in Sherry barrels, quickly learning that the oak transformed the spirit into something uniquely smooth and elegant. It's this tradition that has led to Osorio replicating the recipe with traditional tequila from Altos de Jalisco and Oaxaca, Mexico. Lobos 1707 tequila and mezcal get finished in Pedro Ximenez (PX) wine barrels.

It's the wolves on the Osorio family's coat of arms that served as the inspiration for the brand's image. The bottles take this further, with the hue of each expression signifying its origin. The Tequila Joven sports a blueish hue in reference to the blue Weber agave. The spirit itself is a blend of blanco and reposado tequila that gets carbon filtered and finished in PX wine barrels using the solera method. The unique 80-proof spirit ends up with a flavor profile that is more mature than typical silver tequila.