Barrell Craft Spirits is known for their cask strength batched bourbon products, along with their range of finished bourbons, whiskeys, and rums. Barrell Foundation Bourbon represents a turning point for the brand because it is their first non-cask strength release. According to Joe Beatrice, Barrell Craft Spirits’ founder, “We believe that a true art form in bourbon-making is the ability to produce bourbon whiskey that can be enjoyed by everyone, and we welcomed the challenge to show that we can produce great bourbon whiskey at a more approachable strength and price for all occasions. For 10 years we’ve led the blending movement in the U.S. and now welcome this exciting opportunity to be a trailblazer of an entirely different style of bourbon whiskey."

‍‍Initially launched in 12 states and Washington DC, the brand states that this will turn into a nationwide rollout in 2024.