Curt Mast created the recipe for a herbal liqueur, which he called "Jägermeister". Curt was the son of Wilhelm Mast, a vinegar manufacturer in Wolfenbüttel, Germany. It was Curt who took the family vinegar business in a different direction and created Jägermeister which was first introduced in 1935. More than 80 years later, Jägermeister is still enjoyed by many in more than 140 countries.

The name Jägermeister in German which means "Master Hunter," was inspired by Curt’s passion for hunting.

This iconic German herbal liqueur is made with 56 different herbs, fruits, roots, and spices. Best enjoyed as an ice cold shot, tasting notes of star anise, ginger, orange, and citrus come to the forefront.