After hand-selecting a number of whiskies defined by hints of smoldering charcoal, crisp ash and burnt timber, we barreled our blend to mature in deep-charred old oak casks. The result is an unquestionably smokier, more intense experience, but with deep, dark roots in a rich blend that changed the world: Johnnie Walker Black Label. Simply put, it is Black, amplified.

Taking cues from the unparalleled flavors of Johnnie Walker Black Label, Master Blender Jim Beveridge struck out to craft a blend that would take the intensity of Black to unexplored territory. He started on Scotland's vast shores, rediscovering the powerful west coast and subtle east coast scotches integral to today's world-renowned Black Label.

Blended to break the rules, Double Black boasts an edgy confidence in flavor that separates it from its balanced relative, Johnnie Walker Black Label. It is not simply a darker version of Black Label, for it cannot be defined by color alone. Nevertheless, the two blends are intrinsically linked. As any discriminating drinker can see, they share DNA - in their smoky nose, unmistakable spice and slight tones of dried fruit. But the similarities end there. With this blend, the exclusive taste trumps all. It's no wonder this addition to our portfolio has been so highly anticipated by whisky critics and aficionados.