Suerte is Spanish for luck, and was given that name to honor the great fortune in discovering this 100% pure blue weber agave tequila. Born in the hills of Jalisco, Mexico and raised in the foothills of Boulder, Colorado, the Suerte team believes ‘you can make tequila fast, or you can make it right’, which is why their process takes up to 4x longer than the industry average and is among the 1% of brands that use the traditional way of crushing agave with the Tahona two-tone stone